It has been a while since my last post, so I figured while I am working on tons of paperwork today, I will take breaks and do some posting throughout the day.
First up is this article on Trader Joe's. I have always preferred them to Whole Foods (aka Whole Paycheque). -- the latter had always seemed to me more gourmet-ish and somewhat snooty, so I have always preferred Trader Joe's although I do not actually shop there.
Here is something that many people do not know about Trader Joe's products: much of the Trader Joe's brands are manufactured by the same companies offering products in your regular grocery store shelves.
Those Trader Joe's pita chips? Made by Stacy's, a division of PepsiCo's Frito-Lay. On the East Coast much of its yogurt is supplied by Danone's Stonyfield Farm. And finicky foodies probably don't like to think about how Trader Joe's scale enables the chain to sell a pound of organic lemons for $2.
So what is the true draw of shopping at Trader Joe's? That, my friends, is up for discussion. Post your comments!
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